BRAND IDENTITY

Our belief: We believe that meaningful brands tell stories. Brands are more than products and products are more than a list of functional benefits. Meaningful brands leverage deeply-held human beliefs and cultural cues with powerful emotional associations to express who they are, what they stand for, and how they want to be perceived by others. We craft engaging brand stories that build brand affinity to drive brand performance.

What we do: We create brands that drive brand performance. We create brand experiences that are distinctive, ownable, engaging and that resonate deeply and enduringly with consumers because they are rooted in fundamental emotional truths. We serve brands across industries, product categories and brand challenges and offer a comprehensive portfolio of branding and design services including: brand identity, structural design, package design, retail experience and architecture.

NAMING
Creating a strong brand name is crucial to the success or your business. A strong brand name reflects who you are and what you stand for. A brand is not just a logo or a trademark. It is the accumulation of all touch points your brand has with your current and potentially new customers. This means that your brand name will reflect every point of contact with customers, partners, and suppliers. It is essential for building lasting impressions – from the way you answer the phone to your development and sales activities.

IDENTITY DESIGN
We produce work that is held to a very high standard. We believe that branding and design are intellectual processes; we like to plan, research and think about our projects before we decide how they’re going to look. We also know that to communicate an idea, we need to give it a unique and innovative visual language.

Our mantra is “Everything Communicates.” It is a phrase that best describes our creative approach to problem-solving. Some design companies offer you a concept, some a style, and some emphasize their technical expertise. We, however, value all three of these as essential ingredients for effective communication. Good design is a business advantage.